Are Logos Important?

• What is the purpose of a logo?
• How does the logo affect the branding of the business?
• Logo advantages and disadvantages
• What makes a good logo?
• Why are logos important in advertising?
• What is logo graphics?

What is the purpose of a logo?

The purpose of a logo is to act as an identifier, something that shows what the company is. A good logo leaves an incredible brand awareness in the minds of consumers. This is why a good logo needs to be memorable, brand appropriate, simple and objective, so that it is easy to work with anywhere while maintaining the business appearance.

How does the logo affect the branding of the business?

Logo branding plays an important role in the process of influencing a customer’s purchase decision. To persuade more customers to buy your product, it needs to be associated with something unique and important.

A brand gives a vision to your business. It’s a physical and visual aspect of your business that shoppers will remember whenever they see your products. It gives your company or product a distinct identity that sets it apart from the rest! For reference, just check how Last Builders decided their logo

Logo advantages and disadvantages

The advantages and disadvantages that the logo branding system can bring to your business is that, a well-designed brand will give your customer a reason to buy from you and not from your competitor. On the other hand, a brand that has no pattern can have the opposite effect. Therefore, before deciding on a logo for a company, it is better to learn about different types of logos design.

Advantages of having a logo, is as follows:

• Improve the company’s image in the market;
• Add value to your products or services;
• Differentiate yourself from the competition;
• Attract and retain customers;
• Increase confidence in your business.
• Improve your brand positioning;
• Get closer to your target audience;

Disadvantages of a logo, is that:

• Creating free logos is a very bad option because the logos offered are not customized to fit your needs.
• Rendering a cheap logo is amateur. This discredits your company. We see that she has few financial resources, and this is no guarantee of trust for her clients.
• When choosing an online logo, you won’t enjoy the benefits of an elaborate design that consumers will long remember and associate with your brand.
• Your cheap logo is not unique when a professional would have been dedicated to analysing your request, making several proposals and, most importantly, making corrections based on your comments.
• Assuming you’re happy with your logo online, that doesn’t mean another company won’t have approximately the same logo as yours. Imagine if it’s your competitor!
• The practice of free logos considerably harms the profession of professional graphic designers. In particular, it encourages plagiarism of logos.
• If you later decide to make different digital or print media for your company, you will not be able to find the same graphic as your free logo. In other words, you condemn your company to fail

What makes a good logo?

A good logo must be simple and unique, a well-resolved logo must be aesthetically pleasing, balanced and technically viable. It should be simple and attractive and delight. In addition, a good logo is essential for a good brand. For a brand, being recognized only by the logo is a great achievement.

Why are logos important in advertising?

The logo is the first symbol or graphic element that potential clients or consumers associate with a company or product. It gives them a first impression, and it should definitely be a good one. The goal of the logo is to connect people with the brand.

Hope you enjoyed reading this article about logos and their important aspects. Now it’s your turn to ask us for a logo design. Let us help you improve your branding strategy. Get in touch or send us a message on WhatsApp