With PPC advertising, ads will be displayed on your website and you will be paid whenever someone clicks on them. Companies are paying Google (and other search engines) to advertise through their ad network. Google then automatically chooses relevant sites within their network on which to place their ads: this could be your website.
The ads that Google will display on your website will depend on a variety of different factors and will fluctuate depending on the industry and topic of the page. Let us take a closer look at PPC.
Why Is PPC So Popular?
Getting paid per click is the most popular way to generate money from your blog. The reason for this is that you don’t even need to go look for advertisers or negotiate directly with companies looking to spend money on advertising. Google does all that for you.
Google has the most popular PPC program out there called Google Ad-sense. This program allows publishers and bloggers like yourself to insert a bit of HTML code on their website, and have ads displayed to their viewers.
It’s extremely easy to set up when you’ve already got a WordPress website, and that means you can start making money right away.
How Much Money Can I Expect To Make?
That depends on a number of factors. Google will pay you per click. The more visitors you have the more chances there is of someone clicking on an ad. Also, depending on what ad is being displayed you will receive a different amount.
Honestly, we’ve seen sites that have made about 1 or 2 cents per click, and we’ve had sites that made well over 6 or 7 dollars per click. Unfortunately, it just depends. For the most blog or news sites, you could probably expect to see anywhere from $0.10 to $1 per click.
So now you can see why you’d want to increase your readership and viewers – the more eyeballs on the blog, the more people will click on your ads.
How Can Google Afford To Pay Me?
This is a common question when first getting started – how and why does Google simply pay you for all this? Let’s take an example.
Steven runs a local pizza shop. He’s looking to increase his brand awareness and wants to invest a little money into online advertising. He turns to Google to set up an ad campaign through its Google Ads service. Steven creates an image ad and a text ad and submits them to the Google network. For argument’s sake, let us assume Steven decides to spend $1 per click.
His ads now run all across the Internet on websites that are somewhat related to food, pizza, local dining, or whatever else he wants to target.
Now Donna is a food and healthy living blogger who shares her personal stories and recipes. She recently added Google Ad-sense to her website so that Google can display ads.
What happens in the background is that Google searches for the best locations to place Steven’s ad. In this case, Donna’s website is one of those locations. Now when someone visits Donna’s blog they are served an ad for Steven’s local pizza shop. If someone clicks on that ad, Donna receives a percentage of that $1 that Steven agreed to pay. The split is close to 50/50, so in this case, let’s assume that Donna gets $0.50 for that click and Google keeps the other $0.50.
Clear as mud? Don’t worry about the back end workings of the Ad-sense program. Just know that it’s a very easy way to get paid for having a website that gets traffic.