Selling a product is a process. Having a marketing strategy for selling a product in advance will allow you to shape it with the passage of experiences.
In the sales process you can try new ways to attract customers, analyse and change those aspects that did not give good results so that they do not repeat themselves.
In this article, Deeweb Marketing will show you some tips to improve the process of selling your products
10 Marketing Strategies For Selling Your product
ARTICLE INDEX discuss10 marketing strategies to launch your products as well;
- Hand out samples
- Create your own branded podcast
- Video marketing On YouTube
- Sell on social networks
- Use Marketing Jokes
- Boost off-page SEO
- Offer training to your audience
- Use WhatsApp
- Attract your customers with inbound marketing
- Implement up-selling and cross-selling strategies
1) Hand Out Product Samples
Giving out free samples, allows you to quickly introduce your product to potentially interested audiences. And also, shorten the path to conversion.
Many start-ups, use these types of resources to ensure rapid market penetration. But growth hacking can be beneficial for companies of any size and age. Therefore, you will learn 10 marketing strategies based on growth hacking. To get your new product off the ground.
Although we normally associate product samples in physical stores. This strategy can be transferred perfectly to the ecommerce sector. The user can request a sample of a product, test it, and place an order once a decision has been made.
In fact, there are many companies that base their business model on sending a selection of product samples. They do that on a specific topic in exchange for a monthly subscription.
In addition, the sample-based product strategy can be applied to all types of sectors. From personal hygiene products to software.
2) Create Your Own Branded Podcast
At the present time, podcast is one of the formats that have hit the hardest in recent years. According to recent studies, 57% of Americans have listened to at least one podcast. And 40% of Spanish Internet users listen to them at least once a month.
Undoubtedly, it is a star content for users. Who loves to combine listening with travelling by public transport or car or daily tasks.
Creating a business podcast will help you build your brand and drive traffic. And serve as a platform to advertise your business successfully.
In addition, it can also become a source of leads for the brand. So make sure you have a lead nurturing strategy in place to convert them into customers.
3) Do video marketing on YouTube
According to a study by PPCHero, 50% of marketers around the world are already uploading video content to YouTube. Video is a content that is widely accepted by users. And is perfect for communicating a large amount of information effectively and emotionally. So it is not surprising that it has become one of the favourite formats of brands.
Videos are an ideal digital marketing strategy to reach millennials and Centennial. For the former, YouTube is their second favourite medium for consuming audiovisual content, only surpassed by Netflix.
Additionally, when you plan the contents of your channel, keep in mind that today, mobile is king. Users pay twice as much attention to the content they see through their mobile than on other screens. So make sure that your videos are suitable for this type of screen.
4) Sell Products On Social Networks
According to the 2018 IabSpain annual study of social networks, 57% of users seek information about products and services on social networks. This makes this a very suitable channel to promote new products.
Social selling, is a digital marketing technique in which companies, brands and professionals use social networks to connect with current and future customers. And start conversations with them. In this way, a relationship of trust is created, that allows customers to be accompanied in each phase of the purchase process.
The most suitable channels for social selling will depend on the type of product. And, above all, on the audience, it is aimed that, the idea is to communicate with your customers wherever they are. That is why it is essential to analyse the target audience well and be clear about their digital consumption habits.
5) Use Marketing Jokes
Generally, 5 years after the Manifesto of Evidence and 10 years after the founding of Facebook, social media has brought organizations and their brands into the personal space of their audience. In this context, revealing the human side of a brand has never been so important.
People like, brands with a sense of humour. In addition to entertaining the community, funny marketing can have a humanizing effect on the brand. It shows the audience that there are real people behind the company.
Having a sense of humour, doesn’t mean being humorous, but we’ve all been struck by funny advertisements.
The right amount of funny in advertising depends on:
- The brand,
- Product,
- Advertising campaign,
- Timing
- The media
6) Boost off-page SEO
A title, an image, a video or a funny advertisement breaks the ice as for the opening of a meeting. This relaxes the atmosphere, preparing the audience for a more serious engagement.
OFF-Page SEO
Off-Page SEO is very important, to have well positioned brand channels from which to promote your products. For this reason, link building is a key element to take care of in the long term.
Link building is a web positioning technique that consists of getting links that point to your website from domains other than yours. It is a complex technique, which requires a considerable investment of time and with which we have to be very constant.
Undeniably, for link building to work, the links must be of good quality and come from sites related to yours. This includes, avoiding black hat marketing strategies at all costs. As they can cause Google to penalize your site and backfire your efforts.
7) Offer training to your audience
The field of online training has grown no less than 900% since 2000. And has been especially boosted by the arrival of the coronavirus.
This has made many brands choose to provide free online training. And of course, that adds value to the user. And allows them to attract potential customers.
For example, in recent times, mobile learning and micro learning have become popular. In which content is fragmented and optimized to adapt to user needs. All these formats can be very useful for creating a product launch strategy tailored to you.
8) Use WhatsApp Status And Chats To Market Your products
Did you know that WhatsApp has two features specially designed to help companies?
In the first place, one of these is WhatsApp Business. A free application with which companies can communicate with customers quickly and easily. Most important, its features include sharing business information with customers. Offering optimized customer service with autoresponders, sending files, and much more.
The second, WhatsApp Shops. This is an ecommerce solution that makes it possible to integrate purchases within the application itself. Thanks to this functionality, users can buy directly from the chat itself, which speeds up the entire conversion process.
Without a doubt, these functions make WhatsApp a channel to take into account in any digital marketing strategy.
9) Attract Your Customers With Inbound Marketing
Outbound, or traditional marketing, is based on sending unsolicited messages to potential customers. This generates saturation and can be intrusive.
As an alternative, inbound marketing is a methodology that is based on attracting customers to the brand organically, adding value to them.
This value is supported by a content strategy that includes the creation and regular publication of content in different formats. For example, a brand blog, a podcast or a YouTube channel.
These contents, are adapted to the needs of the users. They seek to be the ones who share them. And they generate regular traffic to the brand’s channels.
Furthermore, once we have managed to get users to visit us. We will launch a series of lead generation strategies to make them become part of our database. When we achieve this goal. Lead nurturing strategies come into play to nurture the relationship with these users, and get them to end up becoming customers.
10) Implement up-selling and cross-selling strategies
As a matter of fact, up-selling and cross-selling not only that help you increase the average amount of each order, but also, generate sales of your new products.
In addition, Up-selling consists of offering the customer a product similar to the one they have already bought, but of a higher category. While cross-selling, is based on offering complementary products to those they have already purchased.
If we combine these two sales techniques, with email marketing and personalization. We will be able to publicize the newly launched products among an audience with many possibilities to buy.
In conclusion, we hope you have enjoyed following these marketing strategies for selling your products. For now, you just need to follow them and be successful.
If you need our help in marketing, you are more than welcome to contact us