Someone might ask, what does “marketing services” do? This question might seem easy to answer, but the deeper truth of it will shock you. Let us discuss.
Content of the paragraph about marketing services
- Definition of marketing?
- Definition of a service?
- What is marketing services?
- Characteristics of services
- What does marketing service involve?
Definition of Marketing Services
Marketing refers to a series of activities that facilitate the sales or service process of organizations and companies. In addition, to being able to differentiate itself from the competition, these strategies allow the application of techniques to fully understand the target. That is, to know the real needs of the target audience.
As part of the series of posts in which we return to the basic concepts of marketing defining several of its types of marketing, for example, digital marketing, Social Media Marketing or Market research. In this article, we will summarize what service marketing consists of. And what are your goals, transcendence.
Definition of services?
Services is the action of helping or working for someone or delivering value to clients by facilitating the results that clients want to achieve
We all use the services in our daily lives, examples of services includes, cleaning our house, calling the fire department, building construction projects, talking on the phone, calling a health service, taking our clothes to the dry cleaner, going to a restaurant, everything. All are examples of consumption services
What is Marketing Services
Marketing services are defined as economic activities that create value, communicate and deliver benefits to customers in a specific time and space. In addition, they generate a desired change in the recipient of the service in a way that benefits the organization and stakeholders.
Characteristics of services
A service can be distinguished when it has any of the following characteristics:
- It is intangible. A service cannot be inventoried, patented, displayed or displayed, it is difficult to price it.
- It is heterogeneous. The delivery of the service depends on the actions of an employer or employees. In fact, there are many factors to determine its quality, there is no knowledge that the service delivered is what was planned and promoted.
- Its consumption and production are practically simultaneous. Customers participate and affect the transaction. Customers affect service to each other. Employees affect the result of the service. Moreover, mass production is difficult.
- It is perishable. It is difficult to synchronize demand and supply within services; a service cannot be returned or resold.
What does marketing services involve?
Marketing service has 3 main components:
- External marketing. The one that the company does to customers when it promotes what its service seeks to offer them.
- Internal marketing. What happens from the company to its employees, that is, the tools that the company gives them to enable them to deliver the promise they promote to customers.
- Interactive marketing. From employees to customers, that is, delivering what your service offers to customers.
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