
Everyone wants to get more clients during winter season. But the challenge is to get the right marketing ideas. So, how to get more clients in winter season?
Have you ever stopped to think about how winter marketing ideas can help boost sales? That’s right, the change of seasons and the commemorative dates are an extra attraction to win over customers. Every person or business wants to be successful, with the drop in temperatures and the arrival of the cold, it’s time to talk about winter retail campaign strategies.
Now, more than ever, it’s important to focus on the customer experience in digital media. Actions you need to take, while focusing on winter marketing. These include, promotions, partnerships with micro influencers, among other examples that we’ll show you in this post. So, read on and learn to plan well to see the best results.
Understand the importance of taking advantage of seasonal periods
Why dates can be so relevant in winter retail campaigns? Because it’s your store’s chance to stand out from the rest and get ahead of the competition. Nothing better than taking advantage of the seasonal periods to invest in promotions and attract the eyes of the clientele.
It is at times like this that customers realize the value of a brand. This means that you have the chance to expose your products or services through targeted dissemination strategies, especially in digital marketing. This way, your store can:
- attract potential customers and bring them closer to your brand;
- improve your conversion rate, that is, sell more;
- increase the visibility and recognition of your products;
- retain current customers and encourage them to consume more frequently.
This video will show you how Deeweb Marketing presents its marketing on social media. Just keep in mind, We Are Not Far From You. Wait For It. #deeweb.
Check out 6 ideas for winter marketing campaigns
We live in a world where people are connected at all times, including customers and potential customers. Therefore, the strategy of winter campaigns in retail, specifically talking about this seasonal, needs to be well planned between online and offline.
According to a Big Commerce survey, 51% of consumers prefer online shopping. So keep this in mind when planning actions, remember to include digital media to increase sales and gain more customers. Below, check out the tips we’ve selected for you.
1. Adopt good signage in the physical store
Your store must be action-oriented in digital media. So if you are promoting a campaign with progressive discounts. For example, it is important to adopt the same type of visual communication at the POS (point of sale), in order to create an identity.
Remember that both the facade and the window are your business cards to convince the customer to enter. Both need to be flashy, pleasant, well signposted and organised to get customers’ attention:
- reserve an area to display the campaign’s products;
- invest in colourful labels to highlight seasonal items;
- plan communication to arouse customers’ curiosity.
This will also mean, looking for a good graphic design company do not rush to any print shop or internet café because you are looking for something cheap, but rather remember that it is better to pay more and profit than to pay less and get nothing. For example, Deeweb will help you design your graphics and advise you to print at a professional print shop.
2. Bet on digital promotions
Using digital channels to your advantage can be a powerful strategy. Not to mention that it expands its reach, bringing more visibility to the store. A promotion that usually attracts the eyes of customers is the progressive discount.
The more products the customer buys, the greater the discounts. You can set a limit and aggregate related offers to encourage sales. Another good strategy is to offer a coupon with bonus on social media for your next purchase on the site.
3. Invest in partnerships with micro influencers
Micro influencers are specialists in certain niches and usually have between 1,000 and 50,000 engaged followers. Compared to celebrities, who have 1 million or more followers, it may seem small, but the big advantage of this type of influencer comes with an extremely loyal audience. Thus:
- engagement tends to exceed the number of followers, which can lead to conversions and spontaneous brand promotion on social media;
- lower investment when closing a partnership;
- more authentic effect and greater credibility, since marketing influencers do not promote products they do not believe in.
According to The State of Influencer Marketing 2020 report, the projection of investment in partnerships with influencers should receive greater attention this year. After all, 57% of teams are interested in increasing the budget to put the strategy into practice.
4. Set goals for campaigns
For retail winter campaigns to be really effective, we need to set goals. What do we want to achieve with them? Just “attracting more customers” is not a goal, as it must be measurable.
Our recommendation is that you set a number or percentage of expected conversions and deadlines for this to happen. That way, it’s easier to keep track of whether results are being achieved and whether the campaign needs adjustments.
5. Evaluate results periodically
As important as implementing actions and setting goals is measuring the effects in practice. That’s why, in the previous topic, we talked about defining more specific goals and deadlines so that you can periodically monitor and evaluate the return on investment.
There is no way to follow the results if the idea is just to “attract more customers”, but this becomes possible if the purpose is to “increase the customer base by 5% in the next three months”, for example. The assessment will help guide the strategy for this and future campaigns.
They are different ways you can increase customers visibility to your business online, for example you can hire a digital marketer or use Google Ads, but though you have to be smart when using Google Ads. For example, The manager at Last Builders spoke to Deeweb saying, “we hired this company…. to manage Google Ads during winter, but we got nothing.” That seems scarily, right? It’s now time to learn about keywords
6. Create a visual identity
By nature, we are very visual. So why not use this in favour of your store? When planning campaigns, create a strong, concise and aligned visual identity between online and offline channels. Use seasonality to inform your choices.
For example, if we are talking about winter sales, we can bet on warmer colours to give the feeling of cosiness. It is also worth thinking about a concept to unite all communications.
In conclusion
Finally, winter marketing ideas, as well as other seasonal campaigns throughout the year are great for increasing engagement, gaining visibility, helping get more clients and increasing sales. For results to be effective, it’s worth investing time and resources in good planning with your marketing team. Defining actions, goals, deadlines and investments contributes to the development of a more efficient and successful strategy.
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