New Ways Of Marketing A Business in South Africa

New ways of marketing a business In South Africa, is the most searched topic for many businesses. Moreover, the new generation of 5G is here to stay.

50/ 50 Or 50 50 Marketing involves focussing on the consumer experience through their interaction with technology and the reality of changing consumer behaviour. According to marketing trends 2022, convenience, values, sustainability and innovation will take priority. Thus, marketers are presented with a challenge: How to create a relationship with their consumers through technology. So, taking into account that there are five generations living together. And their behaviours, preferences and attitudes are different or even conflicting.

What Does 50/50 Marketing Do?

The 50/50 rule of product marketing states that “you should spend as much time marketing your startup as you do on product design”. But this is not an ideal for everyone. Therefore, Deeweb is reintroducing it to 50 50 Marketing Shares.

So, what does this mean? This means running the business and let Deeweb Marketing do the hunting for customers.

How much percentage does Deeweb take when marketing my business?

Deeweb takes 20% after your material cost. How does this work? You need to pay a small amount for marketing your service successfully. In this case, the money goes to Google or Facebook. Another option is when your card credentials are used to pay Facebook, Instagram, Google etc. For more information, email to info@deeweb.co.za.

The Next Tech: the new concept

Next Tech is a new generic term that encompasses a series of technologies, which aim to emulate the functions and capabilities of humans. For example, it is possible to use Artificial intelligence

AI for predictive analysis of potential purchases and even purchasing patterns of existing consumers, to create potential solutions that could be used to acquire new ones. Next Tech includes:

• Artificial intelligence.
• Natural language processing.
• Augmented reality.
• Virtual reality.

The 5 components of marketing

According to Deeweb, technology adds value to marketing through five components: So, here are the list.

• Data marketing. It is considered the basis of any type of decision-making process. Because it collects big data. But also, allows the data to be analysed, and to create optimised marketing solutions.
• Predictive marketing. Refers to the use of predictive analytics to make marketing forecasts. This marketing approach is quite effective because it saves time and cost for businesses. As they can create a potential market model and act accordingly.
• Contextual marketing. It consists of analysing the physical and informational environment of the consumer through the available interfaces of gadgets.
• Increased marketing. This method is about the use of technologies that provide marketing specialists. So, it includes the use of instruments that improve interactions with customers. For example, chatbots and virtual assistants that provide customers with meaningful. Because it support that is generated through the digital interface.
• Agile marketing. It adjusts to the participation of highly flexible and functional teams of professionals, who are capable of reacting to both internal and external environments to create highly effective marketing campaigns.

Human and technological fusion: the future of the new customer experience

What is aspired to with 50/50 business marketing? According to Deeweb, it is a phenomenon of fusion between humans and technology. This stage in the evolution of the discipline can be described as the peak of human capabilities. We can expand our capabilities through technology.

However, there must be a balance between human intelligence and technology. These two components complement each other. However, signs of imbalance can result in ineffective decisions and marketing disasters.

It is important to make the right decisions. Maintaining a balance so that the new customer experience is promising and coherent. Offering the same experiences in all interactions, is the foundation of the Customer Experience (DEC, 2024). Consumers will receive personalised and targeted marketing messages that will be combined with a human approach to convey these messages.

Some practical cases of companies that have applied 50/50 Marketing

• Dee Fashion Tailors: interactive tailoring business in Johannesburg, South Africa. In their most modern version, it allows you to see how the clothes look without having to try them on in the fitting room. Some companies have already started to implement them in their stores.

Last Builders, thanks to its new AI architectural plan. And working hand in hand with Deeweb Marketing.

• First 5G-assisted robotic surgery intervention
  A 36-year-old patient underwent orthopaedic surgery that lasted four hours. To carry it out, 5G technology was used. The preoperative intervention was planned in the Beijing hospital, and afterwards the robot performed the intervention according to that planning.
• Capitalisation of knowledge
  Systems, people and data are connected in a virtual ecosystem that fosters innovation and generates competitive advantage
• Siemens uses Legos and 5G to sell its Predictive Maintenance projects.

What do I need to do?

For assistance, you need to contact Deeweb Marketing or email at info@deeweb.co.za